You recently have been hired as a junior manager in the corporate offices of a new fast growing hotel chain. Senior management is aggressively expanding overseas and you have been asked to report on the challenges and potential problems of opening a new hotel in a foreign city where English is not the first language (like Dubai or any other Arab, Africa or Asian country’s city). Pick a foreign city and follow the requirements discussed below
The paper should be divided into the parts and labeled accordingly. The percentage of grade for each section is identified below.
- Explain in detail why people are attracted to the city.
- Political environment of city and country and how it would impact hotel
- Barriers to entry – legal and economic barriers to entry. Restrictions on foreign investment/need to use local partner
- Language and cultural issues which would impact construction, management and success of hotel
- Religious environment – How it impacts hotel
- Attitude towards women in the workforce and as guests; how it impacts the hotel
- Currency issues; conversion rates; ability to repatriate money
- Short term and long term economic environment
- Competition for hotel in the city and how it impacts your recommendations
- Security and Safety
- Recommendation and Conclusion
- References
