Option #1: Forecasting Sales
Explain how firms forecast sales. Select a real new venture and describe the alternatives for determining future sales. Identify at least five ideas for increasing sales, describe the benefits of each and compare it to the other four alternatives. Give examples for each, and justify how much money may be made. Your paper should be 3-5 pages in length and include at least 3 scholarly references in addition to the course textbook, which may include credible sources in print, or from the internet (.org and .com sites are not to be used, but books, journal articles, .edu and .gov sites may be considered as possible avenues for resource materials)
