Case: Dow Corning and DirecTV: CRM Goes Mobile.
Case Summary
1. Summarize the case in your own words.
Case Analysis
2. Describe why going mobile for these two companies was a “big deal”.
Case Application
3. What lessons can we take from the case and apply to other businesses that are not in similar business sectors?
4. The two companies play in different fields. Why are we able to compare and contrast these two, specifically, so well? What do they have in common from an IT perspective?
*NOTE: Please answer each question with a minimum of 250 word count. Use APA format to include in-text citations and a reference page. Case for assignment is found on page 41-42 on the attached document. Use document provided as a reference as well. Let me know if you have any questions or concerns. Thanks!
