For this assignment, you will need to complete both parts – the analysis and the critique.
Be sure to choose the same brand or campaign for each part (i.e John Deere, Coca-Cola, The Marines, etc.).
Advertising Analysis (PART ONE)
Locate a recent electronic version of a print advertisement.
Write a 500- to 700-word analysis that addresses the following questions:
- Who was the target audience?
- What was the intended effect?
- Was the advertisement misleading or not–and how?
Choose an organization, business, or corporation.
Search the organization’s, business’, or corporation’s website for a recent press release. Titles might include words such as public relations, media relations, or news.
Press Release Critique (PART TWO)
Write 500- to 700-words to critique depicting the effectiveness of a press release.
Include a short synthesis of the main differences between advertising and public relations.
Attach the press release and a copy of the advertisement to your paper.
Format your analysis and critique according to appropriate course level APA guidelines
