For this paper I need to complete both parts – the analysis and the critique.
Be sure to choose the same brand or campaign for each part (i.e John Deere, Coca-Cola, The Marines, etc.).
Advertising Analysis (PART ONE)
Locate a recent electronic version of a print advertisement.
Write a 500- to 700-word analysis that addresses the following questions:
Who was the target audience?
What was the intended effect?
Was the advertisement misleading or not–and how?
Choose an organization, business, or corporation.
Search the organization’s, business’, or corporation’s website for a recent press release. Titles might include words such as public relations, media relations, or news.
Press Release Critique (PART TWO)
Write 500- to 700-words to critique depicting the effectiveness of a press release.
Include a short synthesis of the main differences between advertising and public relations.
Attach the press release and a copy of the advertisement to your paper.
Format the analysis and critique according to appropriate course level APA guidelines.
Submit both parts of the paper in a single document.