As a Market Research Manager, part of your role is to consistently analyze Target’s position
relative to its competitors and report on these findings. As part of this process, you complete a
SWOT analysis for each of Target’s main competitors each quarter. The quarter is coming to a
close, and your boss has asked for the latest SWOT analysis for Walmart.
Instructions
STEP 1: RESEARCH
Search online and find 1 – 3 articles that discuss the competition between Target and
Walmart. For each article:
• Provide a link to the article.
In 2 – 5 sentences, identify which aspects of the article will be helpful as you conduct
your SWOT analysis
STEP 2: STRENGTHS
Based on your own experiences shopping at Target and Walmart and the research you
conducted:
• Identify 1 – 2 strengths Target has in comparison to Walmart. For each strength,
explain your rationale in 2 – 3 sentences.
STEP 3: WEAKNESSES
Based on your own experiences shopping at Target and Walmart and the research you
conducted:
• Identify 1 – 2 weaknesses Target has in comparison to Walmart. For each weakness,
explain your rationale in 2 – 3 sentences.
STEP 4: OPPORTUNITIES
Based on your own experiences shopping at Target and Walmart and the research you
conducted:
• Identify 1 – 2 possible opportunities Target has to be more competitive with Walmart. For
each opportunity, explain your rationale in 2 – 3 sentences.
STEP 5: THREATS
Based on your own experiences shopping at Target and Walmart and the research you
conducted:
• Identify 1 – 2 possible threats that might diminish Target’s competitiveness with
Walmart. For each threat, explain your rationale in 2 – 3 sentences.
