Analyze the case
Please read case 3 starts from page 338 to 343 (The book is attatached)
I have attached an example…..Just follow it
And this is a brief explanation of the case and what should contain….
1. Problem Statement
2. Situation Analysis – 5C’s
3. Alternatives
4. Recommendation
5. Implementation
2. The situation analysis is like that:
Company:
Competitive advantage
Product/market position
Firm strategy & culture
Sales process
Sales structure, skills, compensation
Implementation & evaluation
Customers:
Buying process/cycle
Benefits sought/needed
Competitors:
Same as company
Collaborators:
Competitive advantage
Complementary benefit proposition
Context:
Culture
Legal/political
Technology
