Answer the question

According to this case, please answer the question. (write 2 pages)

Describe the situation/problem facing McDonalds. How do you see the problem – is it McDonald’s advertising, menu, size of the product offerings (too large), or is it factors in the external environment (e.g., Social- poor lifestyle and eating habits, attitudes toward the industry, political views leaning toward government control, other)? Hint: Is one company responsible for a nation’s obesity problem or are there other factors that contribute?

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