Laws and regulations
What are some key laws and regulations under which this company and industry must operate?
The economy
How does the state of the economy influence the sales of this company’s products?
Technology
What new technologies strongly affect the company you have selected?
Demographics
What changes in the population might affect the company’s customer base?
Social issues
What changes in society affect the market for your company’s products?
Suppliers
How does your company’s relationship with suppliers affect its profitability?
Competitors
What companies compete with the firm you have selected? Do they compete on price, on quality, or on other factors?
New entrants
Are new competitors to the company likely? Possible?
Substitutes and complements
Is there a threat of substitutes of the industry’s existing products? Are there complementary products that suggest an opportunity for collaboration?
Customers
What characteristics of the company’s customers base influence the company’s competitiveness?
