Making research decisions:
Provide turn it in report.
Answer the question below.
Kraft split off its global snack business, naming it Mondelez International. The name came from a massive name suggestion program from Kraft employees, involving more than 1,700 names by more than 1,000 Kraft employees over a five-month process. The name plays on the connotation of “delicious world.” How would you design this process to ensure that viable names were produced?
Book: Business Research Methods 13th Edition / Author: Pamela S. Schindler
Chapter 4, question 4.
-Each answer must be supported by references to at least 2 peer-reviewed sources and 1 biblical integration.
-Use proper grammar and current APA format.