1. If you’re having trouble with how to format/structure your paper, feel free to follow this rough guideline:
a. Overview and history/evolution of your company
b. Major marketing campaigns, strategies, and/or tactics that your company has implemented
c. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis aka strengths and weaknesses of the company’s marketing by assessing factors you have learned in this course)
d. 4 P’s (Product, Price, Promotion, Place) (can focus on one or more company products/services)
e. Any other marketing factors relevant to your company, i.e. advertising, public relations, etc.
f. Recommendations as to how you would improve the business’s marketing to its customers
2. Please organize your paper into sections. For example, if you’re talking about strengths and weaknesses in a section of your paper, label it with the header, “Strengths and Weaknesses.”
3. Incorporate concepts learned in class and terminology from the textbook to show your understanding of the material.
1. I chose Apple Inc as my term paper
2. Im currently working on section 1a, b, c and I need someone help me to write section 1d, e, f and g
3. double space, 7 pages ( 1 for citations page)
4. Please read my notes before you write it