Select a company with which you are familiar. Perform a market analysis and discuss the following:
– Five Forces Model in relation to the company
– Industry trends and challenges
– Primary competitors
– Product lines and market demand
– Cost control strategies
As the analyst, what would you recommend to the CEO as an action plan to improve their market position?
Write a 4-6 page APA-formatted paper, and include at least 3 external references in support of your analysis and position.