In your Week 3 Assignment, you focused on all the marketing functions for your selected company. This week, you will conduct a brand audit.
To prepare for this Assignment, you will need to collect additional information on your chosen company or conduct outside research using online resources to assemble the data, as outlined in the Assignment submission instructions that follow. You should cover each particular topic in a way that is most meaningful for the organization that you have selected.
By Day 7
Submit a 2- to 3-page brand audit for your selected company. You should include the scholarly, peer-reviewed sources from your annotated bibliography (Week 1 Assignment) to support your assertions as to the significance of the brand audit, as well as other scholarly literature to help you gain insights into any of the major issues you identify for your selected company. In your brand audit, be sure to address the following questions:
- What are the sources of brand equity for this chosen company?
- What if any are the brand tracking studies available for consideration?
- In what three ways might the marketers enhance brand equity?
- What is the company’s branding strategy?