BA405 Assignment Wk1

BA405 Assignment Wk1

Building an International Company

Grass Roots Company:

How does a company grow to become an international entity? Identify one international company, trace its roots and explain a success and a challenge it had growing to an international status. Also, create a new product idea of your own and describe how you could take the company from a local business to an international success.

  Identify one internationally successful company.

  Briefly describe its growth history

  Describe a success and a difficulty it had growing to international status

  Create your new product idea

  Describe how you would grow the company to international status.

This assignment should be approximately 1,500 words. It is to be written in APA format, type face: Times New Roman – 12 point, with a cover page. Remember to cite your sources in APA format. Minimum of 2-3 sources, not Wikipedia, one source can be your textbook.

Grading Criteria Assignments

Maximum Points

Meets or exceeds established assignment criteria

40

Demonstrates an understanding of lesson concepts

20

Clearly presents well-reasoned ideas and concepts

30

Uses proper mechanics, punctuation, sentence structure, and spelling

10

Total

100

 
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