BLSC(C) case

Introduction

Based on the BLSC (C) case, complete this assignment according to the instructions below.

Instructions

After you read the case, do the following:

  1. Consider Safe Appliance under Boulay before the acquisition
    – Conduct a SWOT analysis for Safe Appliance
    – Develop and discuss 4Ps for Safe Appliance
    – Discuss positioning strategy for Safe Appliance.
  2. Consider Safe Appliance based on Smith’s plan for the acquired company
    – Develop positioning map for Safe Appliance based on Smith’s plan for the acquired company.
    – For example, you could take “Level of Service” and “Price” as your two attributes.
    – On one end of the x-axis would be “Lean Service” and on the other end would be “Full Service.”
    – For the y-axis you would have “Low Price” on one end and “High Price” on the other end.
    – Then answer the following questions:
    – What are the strengths and weaknesses of this positioning?
  3. – Should SafeAppliance target multiple segments?