BMGT 302 UMUC Topic: Franchisee Interview Assignment

Topic: Franchisee Interview Assignment


The purpose of this assignment is to compare the perspectives of the franchisee. Included in this comparison are franchise philosophy, benefits, and failures. To accomplish this, you will interview a franchisee of your choosing.


To successfully complete this project, you will be expected to apply what you have learned in this course and should include several of the following course objectives:

  1. Critically assess the pros and cons of a franchise.
  2. Identify who the franchise agreement is written for—franchisee or franchisor.
  3. Further develop interviewing skills.

Main Elements

The final project will consist of a 3-to-5-page paper. Your final paper should include the following elements:

  1. Introduction: Provide an introduction to the franchise brand that your interviewee represents. Provide on background the franchisee (include information such as how long the franchisee has been in business, how many locations the franchisee owns, etc.)
  2. Meeting Description: Describe the meeting and explain what was covered and key issues that are viewed differently. Identify the questions you asked each interviewee and why you asked the questions. It may be helpful to record your interview so you can do a thorough analysis of each interview.
  3. Critical points: Discuss the franchisee’s perspective of the franchise brand and their relationship with the franchisor. How does their perspective of the relationship differ or align with the viewpoint shared in your readings on the importance of the franchisee/franchisor relationship?
  4. Conclusion: Be sure to also include a critical assessment that discusses what you, as a franchisor, would do differently to help the franchisee better capitalize on the benefits of the franchise.

Interviewing is more art than science; therefore, your follow-up questions are just as important as your starter questions. YOU WILL CREATE YOUR OWN INTERVIEW QUESTIONS! Listen and delve deeper into the statements of the interviewee. Possible starter questions include the following:

  • What is the mission or vision of this franchise?
  • What type of a franchise is it?
  • How long have you been a franchisee/franchisor?
  • Are the fees fairly distributed?
  • Overall, are you satisfied with the relationship you have with your franchisees/franchisors? Why? Why not?

Tips for Success

  • Before writing the paper, review the grading rubric for the assignment so you understand how the assignment will be graded
  • In writing this paper, third person writing is required.What this means is that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).If uncertain how to write in the third person, view this
  • In writing this assignment, students are asked to support the reasoning using in-text citations and a reference list.A reference within a reference list cannot exist without an associated in-text citation and vice versa.View the sample APA paper in attached in this folder. You must cite at least three references using APA format like the example below.
  • In writing this assignment, students are expected to paraphrase and not use direct quotes.Learn to paraphrase by reviewing this
  • Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented.

Note: Access the link below for this assignment and the grading rubric…