Discuss the 5 brand assets which are drivers in most large companies. How do they relate to the company you are writing about?
These are the 5 brand assets:
1. Brand awareness
2. Emotional connection
3. Brand loyalty
4. Product line extension
5. Price premium
The company I wrote about is Whole Foods. Basically just discuss how Whole Foods relates to these five brand assets. It doesn’t have to be a specific length as long as it is described effectively.
