Building Customer Relationships

mini paper addressing this

  • Identify your key customers. (These can be B2B customers of your products or services or B2C individuals whose satisfaction is key to the success of your business.)
  • How might your customers value your products/services?
  • Consider the changing marketplace, technology, your product, and your brand.
  • Provide a good definition and description customer perceived value.
  • What is your targeting strategy?
  • How will you deliver your product/service to them?
  • Customer Knowledge or Relationship Management:
  1. How will you maintain a good relationship with your customers?
  2. What techniques will you use?
  3. How will you keep your customers coming back?
  4. Have you introduced customer service standards?