Do internet research and find the answers from a reputable website to the following questions. CNN, Bloomberg, NPR, Wall Street Journal and the New York Times are all reputable sources. Do not use Wikipedia as a source although you may use it to quickly learn about a topic. Be sure to include a link to your source so that the information can be verified. Word count: 250 to 400 words
1. If you were developing a marketing campaign for Tesla, what group of consumers would you target?
2. If you were marketing an organic fruits and vegetable delivery service, what group of consumers would you target?
Choose one of the products and identify at least five segmentation characteristics that you would use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls—demographic, geographic, behavioral, or psychographic. Where it’s appropriate, be sure to include at least one characteristic from each category.