These are two separate discussion posts not one paper. Both discussion posts need to be completed. Any references used should be in APA style.
Causation
Bob is in charge of the local water park. At the beginning of the summer, he built a new waterslide for his park. At the end of the summer, he saw that his ticket sales were double what they were a year ago. What criteria should Bob consider to determine if the new waterslide caused the increase in ticket sales? Why is it important to determine causation when conducting persuasion research?
Must be 150-200 words in length. Please support your claims with examples scholarly articles.
Persuasion theories
Compare and contrast the strengths and weaknesses of the Theory of Planned Behavior (covered in Chapter 5 of the textbook) and the Dual-Processes Models of Persuasion (covered in Chapter 6). Which theory do you think best explains the purposes for persuasion?
Must be 150-200 words in length. Please support your claims with examples from the text, and/or scholarly articles.
