BUS599 Strayer Apple Company Strategic Management Analysis

View the following video, , and then please respond to the following:

Based on the video, fast forward to the current day, and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.

For reference, review the supplemental article titled, “Competitive Strategy”, which discusses Michael Porter’s Five Forces.