Select one company from the following list or choose your favorite brand, and briefly describe its 4Ps (product, price, place/distribution, and promotion).
Hints:
Product: What type of product does the company sell?
Price: How much does the company usually charge for the products?
Place (Distribution): How does the company move its products to the consumer?
Promotion: How does the company advertise its products?
Starbuck’s Coffee
Nike
Microsoft
Calvin Klein
Southwest Airlines
FedEx
Home Depot
Heinz
Toyota
American Express
Adidas
Peet’s Coffee and Tea
Trade Joe’s
Apple
BMW
Coach