Part 1: Primary Task
Within the Discussion Forum area, write at least 250 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:
The market analysis is crucial to the examination of the target market. By looking at the geographic location and demographics, consider the market’s needs and how these needs are currently being met. During the research for the market analysis, a competitive analysis is also made. This will allow the investigation of direct and indirect competitors, the assessment of any competitive advantage, and the analysis of how to overcome any barriers to entry into the market.
- Conduct a discussion on the discussion board on the topic of market analysis concepts and techniques that can be of use to all students.