(3) Max: 800 words
(4) Arial 12/ single space
Below find the articles and the case (Book: International Entrepreneurship) that you need to read prior to your analysis. I won’t include the HBS case.
Ofo case: International Entrepreneurship (Pages 29-32)
https (Links to an external site.)://www.cnn.com/2018/12/21/tech/ofo-china-bike-sharing-crisis/index.html (Links to an external site.)
https://technode.com/2020/01/07/hello-bike-300-million-users/ (Links to an external site.)
Please answer the following questions:
- What is the company’s value proposition?
- Is this a high growth company? Why? Is it an Unicorn? Why?
- What was ofo’s competitive advantage?
- Considering ofo’s value proposition, challenges and growing pains, do you think its international expansion was a right decision?
- What were the most significant mistakes ofo made?
- What would you have done different if you were the CEO?
