Claims to Environmental-friendliness

  1. Claims to Environmental-friendliness


After reading “The ‘six sins of greenwashing’: A study of environmental claims in North American markets, discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not?

  1. Environmental Statutes


Visit Business Law and Regulations. Environmental Regulations  http://www.sba.gov/content/environmental-regulations  and  www.epa.gov/lawsregs/ Identify one environmental law that is relevant to your past, current, or future employer. Apply that law to a business situation created by that employer. How does (or did) that employer maintain compliance with that statute?  Do you believe that environmental regulations help or hinder business? Why or why not?

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