Coca-Cola in 2011case analysis, business and finance homework help

Coca-Cola in 2011: In search of a New Model. HBS 9-711-504

  1. Analyze the economics and industry structure of the soft drink industry. Specifically, compare and analyze the profitability of the concentrate and bottling segments of the industry.
  2. How has competition between Coke and Pepsi affected the industry and industry profitability?
  3. How should Coke and Pepsi react to changes in the soft drink market and to changes in consumer behavior?

Your posts to questions 1, 2, and 3 should in total be around 1000 – 1200 words. Please also use exhibits and charts  as necessary to support your text answers.