Construct a ten to thirty (10-30) page business plan

Use the attached financial spreadsheet for numbers and graphs, you need to develop a Ethics & Social Responsibility Assignment 3 Part 2 section

The attached marketing plan needs to be greatly improved on…

This assignment consists of two (2) sections: your final business plan and your business plan financials. Note: You must submit both sections as separate files for the completion of this assignment.

You have completed all of the necessary sections of your business plan and will now create a final draft. Use any / all feedback you have received to polish your plan to the point that you could confidently show it to investors and potential partners or customers.

Refer to the Outline of a Business Plan, beginning on p. 399 of the course text. (Click here for help accessing a specific page number in your eBook.) Not all businesses will include all of these components in this order, but use the outline as a guide. Specifically your plan will not require the Development, Milestones, and Exit Plan section of the business plan.

Section 1: Business Plan (MS Word or equivalent)

Construct a ten to thirty (10-30) page business plan. Note: Twenty (20) pages are sufficient for most businesses.

Write a one to three (1–3) page executive summary for your business plan, in which you justify:
1. A clear and concise business concept.
2. A thoroughly planned business concept.
3. A capable management structure.
4. A clear-cut market need.
5. Significant competitive advantages for your business.
6. Realistic financial projections.
7. That investors have an excellent chance to make money.
8. A realistic and developed exit plan.

Note: Read Chapters 4 and 18 of the course text: Successful Business Plan . Use the plan preparation worksheets on pp. 58–61 and the sample executive summaries on pp. 62–66 to help guide you, choose to write either a synopsis summary or a narrative summary, and include highlights from the each section of your business plan.

Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Executive Summary
Company Description (Assignment 1)
Industry Analysis and Trends ( Assignment 1 )
Target Market ( Assignment 2 )
Competition ( Assignment 2 )
Strategic Position & Risk Assessment ( Assignment 1 )
Marketing Plan & Sales Strategy ( Assignment 2 )
Operations Plan ( Assignment 3 Part 1 )
Technology Plan ( Assignment 3 Part 1 )
Management & Organization ( Assignment 3 Part 1 )
Ethics & Social Responsibility ( Assignment 3 Part 2)

You need to complete the Ethics & Social Responsibility for the business plan section using the following information

Note: The Ethics & Social Responsibility plan should account for approximately three to five (3-5) pages of the Business Plan Draft.

a. Describe the ways in which your company is committed to being a good corporate citizen.

o

o Hints: Consider the following areas:

§ Creating jobs

§ Following the laws of every jurisdiction in which your company operates

§ Fair and honest treatment of employees

§ Non-discrimination of employees and increasing diversity of your work force

o Hints: If your company is designed as a social venture—in which you have a primary purpose of achieving a social or environmental goal—describe what that goal is and what aspects of your company are designed to reach that goal. Provide a rationale for why you have or why you have not chosen this to be a social venture.

b. Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.

o

o Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce.

c. Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.

d. Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.

The Financials ( Week 7 Discussion )

The Financials and the Management description—must spark enough interest to convince a reader to continue. Enhance the two (2) mentioned sections to appropriately engage the reader.
- Hints: The financial section of your business plan will be derived from the previously completed financial worksheets.
Format your assignment according to these formatting requirements:
- Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Section 2: Business Plan Financials (MS Excel worksheets bundled with course textbook)

For year one, submit a revised Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft .

Use this template APA_Template_With_Advice_(6th_Ed) .doc

Paper must meet the A standard described below

Unacceptable 0 – 69% F	Fair 70 – 79% C	Proficient 80 – 89% B	Exemplary 90 – 100% A
BUS599-A5-1 1. Write a one to three (1–3) page executive summary for your business plan, in which you justify: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.	Points: Points Range: 0 (0%) – 10.35 (6.9%) Did not submit or incompletely wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan. Feedback:	Points: Points Range: 10.5 (7%) – 11.85 (7.9%) Partially wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan. Feedback:	Points: Points Range: 12 (8%) – 13.35 (8.9%) Satisfactorily wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan. Feedback:	Points: Points Range: 13.5 (9%) – 15 (10%) Thoroughly wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan. Feedback:
BUS599-A5-2 2. Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.	Points: Points Range: 0 (0%) – 41.4 (27.6%) Did not submit or incompletely combined all of the sections stated below and did not submit or incompletely revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received. Feedback:	Points: Points Range: 42 (28%) – 47.4 (31.6%) Partially combined all of the sections stated below and partially revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received. Feedback:	Points: Points Range: 48 (32%) – 53.4 (35.6%) Satisfactorily combined all of the sections stated below and satisfactorily revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received. Feedback:	Points: Points Range: 54 (36%) – 60 (40%) Thoroughly combined all of the sections stated below and thoroughly revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received. Feedback:
BUS599-A5-3 3. The Financials and the Management description—must spark enough interest to convince a reader to continue. Enhance the two (2) mentioned sections to appropriately engage the reader.	Points: Points Range: 0 (0%) – 20.7 (13.8%) Did not submit or incompletely enhanced the two (2) mentioned sections to appropriately engage the reader. Feedback:	Points: Points Range: 21 (14%) – 23.7 (15.8%) Partially enhanced the two (2) mentioned sections to appropriately engage the reader. Feedback:	Points: Points Range: 24 (16%) – 26.7 (17.8%) Satisfactorily enhanced the two (2) mentioned sections to appropriately engage the reader. Feedback:	Points: Points Range: 27 (18%) – 30 (20%) Thoroughly enhanced the two (2) mentioned sections to appropriately engage the reader. Feedback:
BUS599-A5-4 4. Clarity, writing mechanics, and formatting requirements	Points: Points Range: 0 (0%) – 15.52 (10.35%) More than 6 errors present Feedback:	Points: Points Range: 15.75 (10.5%) – 17.78 (11.85%) 5-6 errors present Feedback:	Points: Points Range: 18 (12%) – 20.02 (13.35%) 3-4 errors present Feedback:	Points: Points Range: 20.25 (13.5%) – 22.5 (15%) 0-2 errors present Feedback:
BUS599-A5-5 5. For year one, submit a revised Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.	Points: Points Range: 0 (0%) – 15.52 (10.35%) Did not submit or incompletely, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft. Feedback:	Points: Points Range: 15.75 (10.5%) – 17.78 (11.85%) Partially, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft. Feedback:	Points: Points Range: 18 (12%) – 20.02 (13.35%) Satisfactorily, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft. Feedback:	Points: Points Range: 20.25 (13.5%) – 22.5 (15%) Thoroughly, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

Unacceptable 0 – 69% F

Fair 70 – 79% C

Proficient 80 – 89% B

Exemplary 90 – 100% A

BUS599-A5-1
1. Write a one to three (1–3) page executive summary for your business plan, in which you justify: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.

Points:

Points Range: 0 (0%) – 10.35 (6.9%)

Did not submit or incompletely wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.

Feedback:

Points:

Points Range: 10.5 (7%) – 11.85 (7.9%)

Partially wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.

Feedback:

Points:

Points Range: 12 (8%) – 13.35 (8.9%)

Satisfactorily wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.

Feedback:

Points:

Points Range: 13.5 (9%) – 15 (10%)

Thoroughly wrote a one to three (1–3) page executive summary for your business plan, in which you justified: a. A clear and concise business concept. b. A thoroughly planned business concept. c. A capable management structure. d. A clear-cut market need. e. Significant competitive advantages for your business. f. Realistic financial projections. g. That investors have an excellent chance to make money. h. A realistic and developed exit plan.

Feedback:

BUS599-A5-2
2. Combine all of the sections stated below and revise your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Points:

Points Range: 0 (0%) – 41.4 (27.6%)

Did not submit or incompletely combined all of the sections stated below and did not submit or incompletely revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Feedback:

Points:

Points Range: 42 (28%) – 47.4 (31.6%)

Partially combined all of the sections stated below and partially revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Feedback:

Points:

Points Range: 48 (32%) – 53.4 (35.6%)

Satisfactorily combined all of the sections stated below and satisfactorily revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Feedback:

Points:

Points Range: 54 (36%) – 60 (40%)

Thoroughly combined all of the sections stated below and thoroughly revised your initial business plan draft, which you submitted in Week 8, based on feedback you have received.

Feedback:

BUS599-A5-3
3. The Financials and the Management description—must spark enough interest to convince a reader to continue. Enhance the two (2) mentioned sections to appropriately engage the reader.

Points:

Points Range: 0 (0%) – 20.7 (13.8%)

Did not submit or incompletely enhanced the two (2) mentioned sections to appropriately engage the reader.

Feedback:

Points:

Points Range: 21 (14%) – 23.7 (15.8%)

Partially enhanced the two (2) mentioned sections to appropriately engage the reader.

Feedback:

Points:

Points Range: 24 (16%) – 26.7 (17.8%)

Satisfactorily enhanced the two (2) mentioned sections to appropriately engage the reader.

Feedback:

Points:

Points Range: 27 (18%) – 30 (20%)

Thoroughly enhanced the two (2) mentioned sections to appropriately engage the reader.

Feedback:

BUS599-A5-4
4. Clarity, writing mechanics, and formatting requirements

Points:

Points Range: 0 (0%) – 15.52 (10.35%)

More than 6 errors present

Feedback:

Points:

Points Range: 15.75 (10.5%) – 17.78 (11.85%)

5-6 errors present

Feedback:

Points:

Points Range: 18 (12%) – 20.02 (13.35%)

3-4 errors present

Feedback:

Points:

Points Range: 20.25 (13.5%) – 22.5 (15%)

0-2 errors present

Feedback:

BUS599-A5-5
5. For year one, submit a revised Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

Points:

Points Range: 0 (0%) – 15.52 (10.35%)

Did not submit or incompletely, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

Feedback:

Points:

Points Range: 15.75 (10.5%) – 17.78 (11.85%)

Partially, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

Feedback:

Points:

Points Range: 18 (12%) – 20.02 (13.35%)

Satisfactorily, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.

Feedback:

Points:

Points Range: 20.25 (13.5%) – 22.5 (15%)

Thoroughly, for year one, revised the Income Statement, Cash Flow Projection, and Balance Sheet from the “Business Plan Financials” Excel template based on your feedback from Project Deliverable 4: Business Plan – Draft.