Consumer Behavior

Identify a recent public policy campaign that you found to be particularly effective. Explain why you though the campaign was effective and any changes you would have made. For example, Breast Cancer Awareness has steadily gained visibility in the last few decades. The public policy campaign has been supported by the government and publicized by everyone from actors to the NFL. If I were to make a change in the campaign, I would involve more “everyday” survivors to make the message more accessible to the public.

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