Consumer behavior has been shown to have a significant impact on the decisions that advertisers and marketers make. These changes are driven by technology and the way that firms collect and utilize data. Watch the following videos and answer the following questions.
1. How are data-mining and technology influencing the consumer decision-making process?
2. In addition to those described, what changes do you see happening in the near future?
3. How can you prepare yourself for these changes?
4.What do you need to know and how will to gather the information you need to make the decisions that will