Consumer Behavior Kaplan University

Select one consumer behavior topic from the list below and prepare a 5–7 page research paper. Your paper should include a minimum of five academic references. As with all material you submit to the Instructor, check for correct spelling, grammar, punctuation, mechanics, and usage. Please refer to the Online Communications Guidelines for Paper Submission Standards.

  • The Impact of the Digital Revolution on Consumer Behavior
  • Market Segmentation of Online Consumers
  • Consumer Motivation and High Tech Products
  • The Influence of Culture on Consumer Behavior
  • The Adult Consumer’s Decision-Making Process

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