- Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called.
- Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan be sure to include people, processes, and technology.
Required Reading from the attachment: (Need one page)- No APA Required
Font: Arial, Font-size: 10, References required.
- CRM at Minitrex4 Case Study on pages 243 through page 245 in the IT Strategy
- Chapter 16: Enabling Collaboration with IT
- Chapter 17: Application Portfolio Management
- Chapter 18: Managing IT Demand
