300 words
Harvard style referencing
1) Create a value proposition for Uber:
· The Uber value proposition is for …
· Who are dissatisfied with …
· The offering is …
· That provides this benefit …
· And, solves this challenge …
2) For Uber, offer 1 key idea of how you would test the circle (the customer profile), then offer 1 key idea of how you would test the square (the value map)
3) Finally, what will you take away from this module to design for change? Hints & Tips: Look again at what skills you wrote on your cover page when you began in the 1st week. Skills I mentioned in week 1 are complex problem solving, critical thinking, emotional intelligence, coordinating with others and negotiation.
