This is an individual project where you will develop a comprehensive marketing plan for an actual product or service for an existing public corporation. Consider this as your Final Exam. We will use Appendix Two in our text as our guide for your Marketing Plan.
The Plan will be delivered in two stages:
Each student will provide a two-page, single-spaced, business block format proposal for the company and product/service you will use for your Plan. In the proposal include: a company profile including a brief five-year financial overview and its current marketing situation. Helpful sources for this assignment include: Datamonitor, Hoovers, Mergent company report, Yahoo finance, etc.
This is your final. In week eleven, each student will submit his or her marketing plan document.
This is a 15-20 page, double-spaced, typed document. The framework of the marketing plan is Appendix Two in the Armstrong/Kotler textbook.
Ten minimum, quality references are required (APA format)
Submission through Safe Assignment is mandatory
Absolutely no plagiarism!!!