Over the past decade, people have started integrating digital technology into social activism. The
Arab Spring, Occupy Wall Street, Black Lives Matter, and organizations such as MoveOn.org
and the Tea Party have enjoyed great success by incorporating digital technologies into their
operations. Information communication technology—messages, photos, and videos that can
reach massive audiences through social media networks—can be used to distribute messages,
conduct operations, communicate within the organization, and achieve goals.
Hashtag Campaign Examples
View the list of example hashtag campaigns. This list is not exhaustive—there are a lot of
powerful hashtag campaigns out there!
#blacklivesmatter
#latinxcellence
#notyourasiansidechick
#yesallwomen
#undocumentedandunafraid
Hashtag Campaign Analysis
Complete the chart as you explore different social media hashtag campaigns.
Hashtag
Founder(s)
and Year
Created (if
known)
Related to
Identity (I),
Diversity (D),
Justice (J), or
Action (A)
Purpose?
(There can
be more than
one!)
Intended
Audience?
Comments?
Connections?
Hashtag
Questions? (Share
at least two
thoughts for each
campaign.)
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