Discuss effectiveness of aviation industry on social media, marketing homework help

Social media is playing an increasingly important role in a firm’s daily operations. Airlines in particular are using social platforms (blogging, youtube, etc.) which allow for feedback and real-world social networks (Facebook, Twitter, Linkedlin, Google+, etc.) to communicate and build relationships.

Choose any firm in the aviation/aerospace industry. What social media platforms and/or networks do they use? Give an opinion on the effectiveness of the firm’s use of social media. What recommendations would you give for improvement?