Discussion

Choose a company that you believe displays at least three of the ethical values identified by the American Marketing Association (AMA.org). The list of values includes honesty, responsibility, fairness, respect, transparency, and citizenship (AMA.org).

For your initial post, do the following:

  1. List the three ethical values you believe the company reflects in its marketing practices.
  2. For each value, provide support that illustrates how the company reflects this value. The support can be a marketing communication example, a description of a product feature, a pricing or distribution strategy, or any other aspect of the company’s marketing strategy or implementation.
  3. Based on your analysis of the company’s ethical values, write an “ethical best practice” that other companies should implement into their ethical marketing practices.
  4. Include a link to your source(s) in your initial post.

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