DISCUSSION on Sales Assessment “Looking for Robert F”

Segway.

    • Read Chapter 18 in the MKTG text.Segway Sales Assessment
  • Consider the Segway company in the context of distribution and sales. Answer the following questions in your initial posting:
    • Identify and assess Segway’s chosen distribution channels and methods. Is it the best choice, or what would you recommend?
    • How would you organize and manage the sales staff at Segway to best reach its target markets?
    • What do you see as the biggest challenges and opportunities for sales at Segway