Your final report should demonstrate your understanding of the steps in the strategic marketing process via your description of the tasks described above (situation analysis & SWOT, objectives, target market strategies, marketing mix strategies, and implementation & control strategies. I recommend following the outline in Chapter 2(Marketing Strategy, Text and Ca – O. C. Ferrell ), though you may make minor modifications to fit the specifics of your personal marketing plan. Your final plan, not including appendices should be no more than six pages (single spaced). Appendices should include the position announcement, your final resume, a sample cover letter, and any other creative samples or documentation you refer to in your plan.
