In order to succeed in today’s globalized world multinational businesses, need to “think global & act local”.
Discuss the validity of the above statement through the examination of the global strategy of one of the multinational businesses, which is IKEA.
-Write 3 pages
-The objective is to support your argument on the above statement based on evidence of global strategies for your chosen business.
-Ensure that sources used are widely known, independent and reliable (such as national newspapers, UN agencies, governments offices) & quote sources in accordance with academic standards.
