Waldorf and Steiner recognized four options (Piskorski, page 13) for the next phases of eHarmony.
Working individually, make a case for your choice of the options which you recommend that
Waldorf and Steiner implement. Include a discussion of eHarmony’s external environment, its
internal environment, and its competitive advantages as you recommend options, supporting
strategies, and action steps. Include your analysis of the implications of your recommendations on
eHarmony’s future financial and organizational success.
Please limit your response to four pages, single sided, double spaced, Times New Roman 12 font,
with one inch margins on all edges. Use information from Piskorski and Dess exclusively. Include
your name and the page number on the upper right corner of each page.
Dess, Gregory G., Gerry McNamara, and Alan B. Eisner. Strategic Management. Creating
competitive advantages. McGraw Hill Education. 2016.
Piskorski, Mikolaj Jan, Hanna Halaburda, and Troy Smith. eHarmony. Harvard. 2008.