A prosperous business strategy empowers decision makers to provide organizational vision, observe and comprehend an ever-changing business environment, generate creative strategic decisions in reaction to environmental changes, and construct all business endeavors on sustainable competitive advantages (Aaker, 1984). Should firm leaders solicit feedback from all employees involved when developing a business strategy or is it best to create the strategy and roll it out to the masses? Let’s use Walmart as an example, this is a large corporation with thousands of employees at locations all around the world. When trying to develop a strategy to improve their customer’s shopping experience, should Walmart’s leaders involve the people who deal directly with the customers on a daily basis? I say yes, as the demands of customers may differ based on geographic location; therefore, it would be foolish to assume a cookie cutter approach will work in all situations.