Enterprise Growth Plan Project Overview
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This is a course-length project and a cornerstone component of the course. You will be required to conduct company, industry, competitive and customer analysis, and then determine the appropriate growth path for Tesoro Corporation (U.S. Oil & Gas Refining Company).
The focus will be leveraging innovation as a key driver to achieve enterprise growth. Such innovation can be realized through new product line extensions, new services, new processes, business model innovation, or new market applications (to leverage the company’s technology), new product uses, or new businesses based on breakthrough technologies. Also, be clear to pursue multiple options — do not be single-minded. Moreover, consider both top-line innovations (ways to increase revenue) and bottom-line innovations (ways to improve efficiencies and profitability).
The deliverable will be a 10– to 15–page submission. You will be expected to address each of the following:
- Company analysis
- Industry analysis
- Competitive analysis
- Customer analysis
- Growth strategy options (all options under consideration)
- Selected/optimal growth path(s) with validation/support (at least 3-6 paths)
- Financial, organizational, production, operational requirements for the proposed growth plan (make the business case for the investment)
While the page limit is capped at 10-15 pages, you can include relevant appendices that may help validate and justify your recommendations. Good luck!
Compose your finished enterprise growth plan a MS Word document (Arial, 11 pt, 1.5 spacing). The deliverable should be 10-15 pages in length.