Environmental Factors Research

Select an organization with which you are familiar that conducts both domestic and global marketing (U.S. Company).

Write a 800- to 1,000-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:

·  Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

·  Examine the importance of demographics and physical infrastructure.

·  Analyze the influence of cultural differences.

·  Examine the importance of social responsibility and ethics versus legal obligations.

·  Analyze the effect of political systems and the influence of international relations.

·  Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.

·  Explain the effect of technology.

Format the paper consistent with APA guidelines.

 
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