Write a 1,050 – to 1,400-word paper in which you research two companies and do the following:
- Evaluate the internal and external environments of each company using an environmental scan.
- Analyze the competitive advantage of each company
- Evaluate the strategies each company uses to create value and gain competitive advantage.
- Examine the measurement guidelines each company uses to verify its strategic effectiveness.
- Evaluate the effectiveness of the measurement guidelines that each company uses.
Format the paper consistent with APA guidelines. I will need the references and in text citations with the links that you use, please.
Please use the companies Walmart and Apple, Inc. If you can add a picture or some sort of graph that shows the measurements of effectiveness that would be awesome.