Environmental Scanning, management homework help

Purpose of Assignment

A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. Weeks 3, 4 and 5 individual assignments (Part 1, Part 2 and Part 3) are integrated to generate a strategic management plan. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of a company selected by the student, to analyze the competitive advantage of the selected company, to evaluate a set of suitable strategies, and to examine appropriate metrics.

This assignment provides students an opportunity to research a selected company as if they were involved in a company’s actual strategic management planning process. It allows students to see which management planning process and management plan the selected company is currently using, allowing them to measure the effectiveness of current strategies.

A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control.

The Week 3, 4, and 5 Individual Assignments (Part 1, Part 2, and Part 3) are integrated to generate a Strategic Management Plan. This is Part 1 of the three part Strategic Management Plan.

Assignment Steps

Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:

  • Evaluate the internal and external environments of your selected company using an environmental scan.
  • Analyze the competitive advantage of your selected company.
  • Evaluate the strategies your selected company uses to create value and gain competitive advantage.
  • Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
  • Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

Rubric

1[OA] Signature Assignment: Environmental Scan Paper100
1Internal & External Environment(15%)
Does Not Meet Expectations

Did not evaluate the internal and external environments of each company using an environmental scan.
Approaches Expectations

Examined, but did not evaluate the internal and external environments of each company using an environmental scan.
Meets Expectations

Evaluated the internal and external environments of each company using an environmental scan.
Exceeds Expectations

Evaluated the internal and external environments of each company using an environmental scan. Evaluation went beyond the assignment requirements.
2Competitive Advantage(15%)
Does Not Meet Expectations

Did not analyze the competitive advantage of each company.
Approaches Expectations

Explained, but did not analyze the competitive advantage of each company.
Meets Expectations

Analyzed the competitive advantage of each company.
Exceeds Expectations

Evaluated the competitive advantage of each company.
3Business Strategy(15%)
Does Not Meet Expectations

Did not evaluate the strategies each company is using to create value and gain competitive advantage.
Approaches Expectations

Analyzed, but did not evaluate the strategies each company is using to create value and gain competitive advantage.
Meets Expectations

Evaluated the strategies each company is using to create value and gain competitive advantage.
Exceeds Expectations

Evaluated the strategies each company is using to create value and gain competitive advantage. Evaluation went beyond the assignment requirements.
4Strategic Effectiveness(15%)
Does Not Meet Expectations

Did not examine the measurement guidelines each company is using to verify its strategic effectiveness.
Approaches Expectations

Explained, but did examine the measurement guidelines each company is using to verify its strategic effectiveness.
Meets Expectations

Examined the measurement guidelines each company is using to verify its strategic effectiveness.
Exceeds Expectations

Evaluated the measurement guidelines each company is using to verify its strategic effectiveness.
5Measurement Guidelines(10%)
Does Not Meet Expectations

Did not evaluate the effectiveness of the measurement guidelines that each company is using.
Approaches Expectations

Analyzed, but did not evaluate the effectiveness of the measurement guidelines that each company is using.
Meets Expectations

Evaluated the effectiveness of the measurement guidelines that each company is using.
Exceeds Expectations

Evaluated the effectiveness of the measurement guidelines that each company is using. Evaluation went beyond the assignment requirements.
6The paper is organized in a logical and coherent manner. Transitions are used to improved flow.(10%)
Does Not Meet Expectations

Paper is organized in a logical or coherent manner but not both.
Approaches Expectations

Paper is generally organized in a logical and coherent manner; transitions, however, are awkward.
Meets Expectations

Paper is generally organized in a logical and coherent manner; transitions for the most part are smooth.
Exceeds Expectations

Paper is fully organized in a logical and coherent manner; transitions are smooth and flow seamlessly from one point to the next.
7Valid research is used to appropriately support the content. References to sources are used when required.(10%)
Does Not Meet Expectations

Valid research is not used to support content; references to sources are not used when required.
Approaches Expectations

Valid research is generally used to support content; references to sources are minimally used when required.
Meets Expectations

Valid research is properly used to support content; cited at least two references.
Exceeds Expectations

Valid research is properly used to support content; cited more than two references.
8The author uses correct grammar and spelling. Format and citations are consistent with APA rules.(10%)
Does Not Meet Expectations

Multiple errors in grammar and spelling; some format and citations are not consistent with APA rules
Approaches Expectations

Several errors in grammar and spelling; some format and citations consistent with APA rules.
Meets Expectations

Few errors in grammar and spelling; most format and citations consistent with APA rules.
Exceeds Expectations

No errors in grammar and spelling; all format and citations consistent with APA rules.