Ethics and corporate social responsibility, case study help

Read a short case and Answer some questions about ethics and corporate social responsibility (CSR).  Both sets of questions are at the end of the case。

The Answer should be based on Both Case and Relative Marketing Concept

Case and two sets of Questions

https://troy.blackboard.com/bbcswebdav/pid-10229465-dt-content-rid-67570609_2/courses/T01-MKT6661TJAA-16SP/T01-MKT6661TJAA-16SP_ImportedContent_20160429042824/ETROY-MKT6661XTIA-15T1_ImportedContent_20150730092249/ETROY-MKT6661XTIB-15T5_ImportedContent_20150715114357/ETROY-MKT6661XTID-15T4_ImportedContent_20150503012937/Cultural%20Norms%20Fair%20and%20Lovely%20Advertising%282%29.pdf

Relative Marketing Concept

https://troy.blackboard.com/bbcswebdav/pid-10229464-dt-content-rid-67570608_2/courses/T01-MKT6661TJAA-16SP/T01-MKT6661TJAA-16SP_ImportedContent_20160429042824/ETROY-MKT6661XTIA-15T1_ImportedContent_20150730092249/ETROY-MKT6661XTIB-15T5_ImportedContent_20150715114357/ETROY-MKT6661XTID-15T4_ImportedContent_20150503012937/Defining%20Ethics%20and%20CSR%20in%20the%20International%20Marketplace%20-%20Alon%20%26%20Jaffe%20Ch%2016.pdf