For this exercise, you will need to explore a variety of ethical issues in marketing. Unlike previous assignments that tie each question to a specific product/example, each of these questions stand alone as an ethical topic.
To receive credit for this exercise, create a new journal entry and answer the following questions:
- Visit the Federal Trade Commission website (www.ftc.gov). What is the FTC’s current mission? What are the primary areas for which the FTC has responsibility? Review the last two months of press releases from the FTC. Based on these releases, what appears to be the major marketing ethical issues of concern at this time?
- Visit the Better Business Bureau website (www.bbb.org). Review the criteria for the BBB Marketplace Torch Awards. What are the most important marketing activities necessary for a firm to receive this award?
- Look at several print, broadcast, online, or outdoor advertisements and try to find an ad that you believe is questionable from an ethical perspective. Briefly describe the ad (or include a copy in your answer). Explain why you believe the ad is ethically questionable.