Expedia’s Customer Satisfaction Scorecard, ISM week 7 post, business and finance homework help

dear writer here are the instructions for this assignment:

After reviewing the application case study ‘3.8 Expedia’s Customer Satisfaction Scorecard’’ on Chapter 3 (from Business Intelligence: A Managerial Perspective on Analytics textbook), reflect on why is important for Expedia.com to assess and monitor Customer Satisfaction? Why is important from a strategic stand-point to monitor Steel Wheels’ customer satisfaction and performance?

you can google the book to find the etext or the pdf form the book name is A Managerial Perspective on Analytics i also attached a pic of how the book look thanks

 
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