You will perform an external environmental scan for BP
Write a 1,050 to 1,400-word external environmental analysis in which you include the following:
Determine how to create value and sustain competitive advantage using the environmental scanning strategy. See Chapter 1, Figure 1.2 and supporting discussion
Evaluate the company’s external environment. See Chapter 2, Figure 2.1 and supporting discussion
Assess the company’s general environment. See Chapter 2, Table 2.1 and supporting discussion
Evaluate the organization’s industry operating environment.
See Chapter 2, Figure 2.2 and supporting discussion