You are an internal data management consultant. Your organization wishes to “know its customer” much better in order to improve customer satisfaction and identify up-sell and cross-sell opportunities. Leadership has asked for your advice on a road map for this purpose.
Develop a well-written and well-organized paper that addresses the following:
- How you will find the appropriate sources of record for customers in the organization and gain access to them
- How you will assess the quality of the data in candidate sources of record
- How you will provide a proof of concept for a single view of a customer
- Your recommendation and justification for a pilot project data architecture, which will provide insights into historical and up-to-the-minute activities for any given customer
You may write in the first person for this assignment, taking the perspective of the internal data management consultant.**
*** 3-4 pages in APA with two references in text with a reference page ***